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National Mayor's Challenge for Water Conservation

City of Laguna Beach to Defend Title of "Nation's Most Waterwise City"

Post Date:04/04/2017 10:24 AM

Mayor Toni Iseman has vowed to defend Laguna Beach's title of "Nation's Most Waterwise City" that residents proudly earned last year as well as in 2012 and 2013. The annual National Mayor's Challenge for Water Conservation, presented by the Wyland Foundation and Toyota, is a competition between cities locally and across the country to see which city can be the most "water-wise." The month-long competition, held every Earth Month (April 1-30), provides opportunities for residents throughout the United States to participate in a series of informative and easy-to-use online pledges to use water more efficiently, reduce pollution, and save energy.

"Laguna Beach is a proud supporter and participant of this community-based competition," says Mayor Iseman. "While Californians have seen record rainfall this past winter, Laguna Beach residents remain committed to saving water. Our residents understand that they must continue to save water during periods of heavy rain to get us through the dry periods that are inevitable in California. By participating in the Mayor's Challenge, attention remains focused on our individual responsibility to use our most precious natural resource as efficiently as possible."

Last year, Laguna Beach residents committed to reduce water waste by 52 million gallons, eliminate more than 2,400 pounds of hazardous waste from entering our watersheds, reduce waste sent to landfills by 1.2 million pounds, and save 3.5 million kilowatt hours of energy.

In order to secure the title for a fourth year and promote the importance of using water efficiently, Mayor Iseman, along with Laguna Beach County Water District, City of Laguna Beach, Laguna Beach Unified School District, South Coast Water District, and Stu News Laguna, is asking residents to log onto mywaterpledge.com throughout the month of April to complete the online water pledge, promising to follow a series of efficiency measures for their home, yard, and automobile.

Cities with the highest percentage of residents taking the pledge in their population category win. Participants in winning cities are entered into drawings for hundreds of eco-friendly prizes, including home improvement gift cards, home irrigation equipment, and a Grand Prize Toyota Prius. The challenge also features additional resources for residents to take their commitment of conservation even further, from regional water and energy resource issues to cost-saving tips at home.

As an additional incentive, the Wyland Foundation has partnered with the Municipal Water District of Orange County (MWDOC) for a regional challenge. The breakaway competition is between cities in MWDOC's service area, which includes 28 water agencies. The city that has received the most pledges from their residents will not only be recognized by the Wyland Foundation, but will also be awarded a 1,000 sq. ft. pocket park to serve as a public waterwise demonstration garden.

The Sixth National Mayor's Challenge for Water Conservation is presented by the Wyland Foundation and Toyota, with support from the U.S. EPA WaterSense, The Toro Company, National League of Cities, Conserva Irrigation, and Earth Friendly Products (makers of ECOS).


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